Well, I agree with you -- I really couldn't care less what these celebrities do, as it's pretty normal stuff actually, and only big news because it's "biga dn important" people who have done it. Didn't think the joke was worthy of such a response.
But here we are talking about it, which sort of proves their point doesn't it? You watched the news, saw the story, and felt the need to vent a little bit about it here. Not criticising you for doing so but if I had a penny for all the people taking to social media and such saying "well who cares about this thing that I saw on the news and blah blah blah" -- the story is trending precisely because it gets people talking. So even if your'e talking about not caring about it, your'e still talking about it. And driving the ratings up. Unlike traditional journalism, this type of news/gossip/whatever is all about ratings.